“ Trust, encouraged by social media, significantly affects intention to buy. Therefore, trust has a significant role in ecommerce by directly influencing intention to buy and indirectly influencing perceived usefulness.” M. Nick Hajili
Do you want your target consumers to talk about your products or brands? Do you really want to create a buzz for your service or product on the social media platform and to accelerate visibility on e-commerce? According to the market researchers, 92% of the consumers trust the word of mouth of the other consumers and the recommendation of their family and friends over any other type of conventional or modern day advertising. Here are the 3 essential characteristics of Word of Mouth (WOM) as a marketing strategy.
Strategy 1: Addition of reviews and testimonials
The reviews or the testimonials could act as an essential Word-of-mouth-messaging tool. Sharing the reviews or the testimonials has the ability to grab the WOM recommendations on your social feed or website . In order to improve the post's credibility, positive reviews help a lot. Based on WOM marketing strategy, it can be said that one should never forget to find an appropriate video as well as other rich media contents by the consumers which you can surely repost in the official site as feed as well.
Strategy 2: Connect with the customer
In order to understand your target audience and to get the affection of the individual towards the brand, you need to treat your consumers more than a mere point of sale, the customers must connect with the brand at an effective level. Building an inspired culture initiated with transparent communication, answering about the reasons why the company exists and the way people will be benefited because of it. The marketing strategy goes well with the engagement of not only the customers but also with the contribution of team members, therefore, the WOM strategy needs to create a culture that leaves your customers and team feeling like they are growing with the growth of the organisation.
Strategy 3: Encourage the user friendly or user generated contents
Encourage your consumers in order to engage more with the brands on social media, since that’s the key way the customers as well as prospects find out regarding the organisational prime products and services. To grab the attention of the customers, user friendly or user generated contents are essential, the company could share friendly contents such as fun quizzes, polls and contests.
