Bollywood or the Hindi film industry has a habit of following a trend till it dies. Social dramedy or social drama plus comedy is a newly found genre of Bollywood which has offered some memorable movies. It's refreshing to see movies with entertainment value filled with social message but at the same time, it's all becoming old and cliche with everyone trying to soak their hands in this newly loved trend.
Social dramedy is a genre which caters to the need of people from different age groups and perhaps that is why it is loved by filmmakers. In the recent past, there have been number of films which have made huge money on the box office. Earlier, there were handful of filmmakers including the maestro of such movies, Raju Hirani who successfully gave the nation great social dramedies. However, the success of social dramediey has given the formula to Bollywood which is being used by filmmakers these days. From Ranveer Singh to Varun Dhawan, every big star is trying their luck in social comedy these days. Let's see the characteristics of these movies and why they are an obsession for many.
Small North Indian Towns
One of the most common features of these movies is they are set in small towns of North India. To cater the middle class Hindi speaking audience, th films are becoming more local with storylines focusing on small towns and their problems. The dialects and slangs used in small towns are part of the film storyline. Just take the case of few films like Bareilly ki Barfi, Shadi Me ZaroorAana, Mimi, JayeshbhaiJordaar and others and yo will find the similarities between the treatment of these movies. The dialogues, the dialect, North Indian touch and hilarious characters weave the story of social dramedies.
Profit Margin
A factor that makes Bollywood social drama comedies a big hit is their huge profit margin as compared to other movies. These movies are set in small towns and they showcase the lives of middle class people. The canvas of these and the production design is small which reduces the budget of the movie. Also, most of the movies that have become sleeper hit in the recent times had a small cast with not many people participating in the story. If we talk about the box office results, these movies come with a catchy title, social message and most importantly, funny content which makes these movies a hit.
