Five Effective Ways Of Promoting A Start-up

For start-up owners, the ways of promoting business and attracting customers have changed dramatically in the past decade.

Eight times out of ten, people start a business because they are competent, capable, or brilliant. This usually involves the first part of starting a business. They have good knowledge about their industry and can supply what people desire. The second part is where things get tricky. How do you get your offer in front of the desired customer base? In other words, how do you plan to promote your start-up? Look out for five simple yet effective ways of promoting your new business.

Pay Per Click (Search Ads)

Google may seem to be giving you helpful information and tools, but they are doing this to make sure you see their ads. Google’s 85 per cent of the total revenue comes from the Google Ads platform. One of the massive benefits of pay-per-click advertising is that you only pay for consumers’ clicks. So whether you own a small or big business, you can tap into the power of the search engine at a reasonable cost.

Press Releases

Every time your start-up accomplishes something newsworthy, send a press release to the regional and local news channels. The most powerful media tool is PR, and you can use it to generate publicity. Free distribution through reliable news channels will make more people see it, and they will likely want to engage with it. You may also use websites like 24/7 Press Release for your press releases.

Email Marketing

Ten years ago, when you received an email, you would open it and read it. But the current chances of opening all your emails have dropped drastically. However, depending on your market, sending emails to potential consumers can still be a viable option, especially when email marketing is included in your broader strategy. Email campaigns can help to keep your services and products at the top of your consumers’ minds.

Set Up A Joint Venture

Business promotion is mostly all about getting your offer in front of the right audience. One of the simplest ways is to find an existing audience and place your bid before them. Thus, joint ventures are the best way of getting more customers rapidly.

Arrange a Presentation or Webinar

This strategy is effective for both online and offline. For example, by arranging a workshop or webinar, you can effectively attract your target audience and gather their contact information for future follow-ups. The first step involves locating where your target audience hangs out, then set up meetings.

Finally, there is no one winning strategy for successfully promoting a business. It usually requires a lot of trial and error, and these strategies should get you started.


Satavisha hails from the city of joy, Kolkata. She took up writing as my profession amid the pandemic when the world was at a standstill. Here, she acquired a balance between her passion for writing and sharing various ideas and facts through her stories.
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