Easy ways to save an old blog from spiralling to oblivion
Bring back to life your blog page is not at all a futile or laborious job provided you are doing it right!
SEO Optimisation: Taking a fresh attempt to optimise SEO has a host of benefits—pooling traffic, no ad expenses and PR. Once you have invested time and research on the content, the smartest way to cycle it is by improving its SEO. A few imperatives of this task include focusing on the keywords that have yielded high search volume, impressive ROI and reaching out to target audiences. Once you have mastered the basics, SEO synchronisation can be completed without hiring a professional. Here are a few essential to-dos:
Conduct extensive keyword research
Add relevant tags
Refresh the content by adding pertinent graphics and media
Link high-value pages
Re-Post: Unearth the potential and relevant—posts that have once fared better, and share them on social media. Here, you can edit the old keywords and replace them with the newest, trending and high-ranking ones to enhance the posts’ visibility on search engine. The content can be edited to update the old data and add new information relevant to the write-up. Each of these posts should be refined to enhance its readability so that viewers are interested to go to their original source—the blog, for a quick glimpse. Besides, re-sharing can fetch potential monetary opportunities as well.
Create Newsletters: If you had previously created a long list of followers who are now scattered, it is time to create appealing and lucid newsletters to resuscitate your old follow and bring back the fan following it once enjoyed. You may also add the upcoming topics or features lined up to ascertain that your audiences will tune into or at least have a glance at the blog.
Network: Stumbling across collaborators and partners who are willing to contribute to the blog is a blessing in disguise. You will grow a better grip on collaboration and sharing ideas. Collaboration will lead to higher visibility of the content and may potentially draw lucrative business deals. Partnership is a definite way to attract sponsors, authors and corporates to advertise, establish a firm identity and take the blog to new places.
Reference the Page: Do not be hesitant to share the page link on social media platforms, job sites, professional networking platforms, other publishing platforms that you are working on and in relevant groups. It is wise to be not fussy while sharing the link if your goal is to attract a fresh pool of readers.
