Planning to sell your food on wheels? Here’s what you need to know.
Running a food truck is the most trendy and fastest-growing business segment in the food industry. If you have that entrepreneurial itch in you to start a kitchen of your own, you can always choose openings for a food truck to start on a smaller scale and then turn the brand into a restaurant. It is rewarding and you can sell food on the go.
If you consider starting a food truck business, here are a few things you must keep in mind before starting your food truck.
GET YOUR LICENSES AND PERMITS
Getting permission and licences for a food truck business is very challenging and time taking. You have to make sure your business is abiding by the mobile vending laws and has all permits and credentials involved. In case you plan to move your food truck to different locations and cities, you will have to arrange or license for each of those locations.
INVEST IN THE RIGHT FOOD TRUCK
There are plenty of designs and options for a food truck. You need to choose your truck wisely. Make sure it suits your concept. Do a recce in the market, if you see many food trucks for burgers and fries, try starting something innovative that makes your food truck stand out and different. Keep in mind what all you would need inside the food truck depending upon what you are going to serve.
BUY ALL THE NECESSARY SUPPLIES
While operating a mobile food truck, there are plenty of necessary supplies that you will require. This includes disposables like gloves, serving disposables, head nets, garbage bags, containers, dishes, cleaning products, fire extinguishers and many more. Make a list of all the items you would require and how much would you be spending on them every month to plan your finances around it and also to keep everything set before you start.
CHOOSE THE BEST LOCATION YOU CAN
The food truck business comes with the flexibility of moving to different locations. Think about places where you will find customers easily. A place where you think people visit frequently, like a park, a public garden, near or around malls, or closer to colleges, or office hubs in the city.
STRONG SOCIAL MEDIA MARKETING
Social media will do wonders for your business. It will easily reach out your business message to all your target audience. Your known and new customers. Use social media promotions like giveaways, discounts, BOGO offers to attract your target audience. Spread the word as much you can to get the best of social media. Get in touch with food bloggers and influencers for better reach.