If you are frustrated with your marketing emails going to spams, here are some ways you can avoid it.
Crafting the perfect email takes a lot of time and effort, from using the ideal colour palette to content that is engaging. It would be a shame if all that hard work is going down the drain, due to your emails ending up in the spam folders.
But don’t worry – we can help. To stop your email from being a part of the spam filter, use these ways.
Get permission to send emails
If you are sending an email without permission, then that is the top reason for being flagged as spam. Put yourself in their shoes and think about what you would do if you were getting emails from an unknown sender. You would flag it as spam without thinking twice. Therefore, the best practice financially and ethically is to get permission before flooding their inbox with your emails.
Avoid including too many images
If you have too many images and not enough text, you are setting off the spam filter by default. It is recommended that your text to image ratio should 60/40. Also, use only images that are relevant or essential to the content of your email. Otherwise, it is best to stick only to text. There is a 500-word rule you can follow, which states that emails with 500 words or more do not affect the deliverability of the content to image ratio.
Test your email before sending
You should always remember to send a test version of your email to the employees or yourself, before sending it to your list of subscribers. It is the quickest and easiest way to know if your email will end up in the spam folder. Another benefit is that you can see what the email will look like on a desktop vs mobile phone.
Double opt-in
Another way to ensure your emails survive the spam filter is using a double opt-in. It means that after a person has subscribed to your email list, send them a follow-up email asking them to confirm if they want to receive emails from you or not. This gives people who have accidentally subscribed to your list an option to opt-out.
Use these ways, and soon your emails will not end up in the spam folders.
