We hear several public service announcements without thinking much about their existence. Public service announcements are free advertisement aired by radio stations, organizations and the Government to aware and educate people. These are generally aired voluntarily by the organization with the intention of bringing change in the society.

A public service announcement might not be made for money making but it involves equal amount of creativity and hardwork. The ad has a particular target audience and goal and therefore it requires creativity and good writing skills. There is no formula for writing a good PSA but there are some tips which can help you. Let’s discuss them.

Understand the reason

The first and foremost thing to do is to understand why you are making a PSA. For you, there must be some reasons but always remember that for public, it is just another commercial. It is true that you have to keep in mind the aim of making the PSA but at the same time it is important to understand that you are making it for public. A PSA needs to have a perfect balance of creativity and simplicity otherwise it will not be appreciated by the regular people.

The choice of language

It is recommended to write a PSA in the simple language instead of language used by the commercials. For instance, do not use fancy words or tough synonyms to sound intellectual. The more local you make it, the more global it will be. Therefore, try to write your PSA in the easiest language possible with words you use in your daily life.

Make it emotional

The aim of a PSA is to make people take some action. For that, you need to motivate people to take that step and you can only do it by making them understand the problem. We know that people understand those things better which make them think. Therefore, try to incorporate some emotions in your PSA so that people can connect with it. Nobody would want to react to a plain commercial and it is your job to get them moving. Also, it should be kept in mind that your PSA should not be over emotional or it will get instantly rejected.

Use Data

Last but not the least, it is ideal to incorporate relevant data and numbers in your PSA. For example, if you are making a PSA on stopping people from smoking, you can use the data that shows the harmful effects of smoking in your PSA. Writing a PSA is not a gigantic task, with proper research and little thinking, you can create a good PSA.