Show some love for these brands that promote India’s culture through their labels.

Indigenous or native fashion simply means clothing and accessories that belong to a certain country’s specific culture. Be it for Native Americans or Tribal Indian, indigenous fashion has been about showcasing culture and heritage rather than just fashion. Each type of fabric used to make it or even the patterns and motifs all symbolise something unique from a certain culture.

Talking about India’s Indie brands, there are several big names as well as independent brands that excel in showering love on our heritage by incorporating it into everyday fashion. Let’s take a look at some Indie brands that you need to show some love to...

• Nor Black Nor White – Started by Mriga Kapadiya and Amrit Kumar, who moved to Bombay in 2010, this brand was born to explore their Indian roots and a different way of living. In order to promote Indian crafts to the world, NBNW makes statement pieces that are colourful and represent the various cultures of India and the native motifs.
• Doodlage – The main idea behind this brand is to up-cycle and reuse wasted fabric. Founded by Kriti Tula and Paras Arora, big prints, basic colours and ethnic fabrics. While the price may slightly seem high, the idea behind having a responsible up-cycled Indie brand is extremely commendable!
• Torani – The brand was started to revisit the nostalgic memories of fables that Karan Torani’s grandmother told him while growing up. If you are fan of a Chanderi saris and Indian handlooms, this is the perfect choice for you! From bright red saris to beautiful pastel pink salwar pieces, this brand has it all.
• Suta – Founded by Sujata and Taniya Biswas, Suta has become a loved brand for their hand-woven saris, sourced from remote Indian villages. Their saris, blouses, etc. Are affordable and perfect for any modern woman who wants to explore the cultural heritage of India.
• The Tassle Life – Are you a fan of juttis, earrings and dream catchers? Then you should turn your attention towards this brand. Their designs are inspired by the rich cultural heritage of India and most of the pieces showcase traditional prints that have been famous since generations in the country. Their juttis or Kolhapuri chappals are not only beautiful to look at but also extremely comfortable to wear!