Published By: Jayati

Is 'Potato-milk' Going To Be The Next Biggest Hit in The Food Industry?

An unexpected alternative to regular milk is just on emergence and you need to know everything about it!

Milk is almost every Indian's food when they are toddlers. They grow a habit to be a fan of the white liquid full of lactose and nutritions of various types. However, with time, many of them become lactose-intolerant, hence ending their childhood link with milk. There are several studies that report almost 70 percent of Indian people are Lactose-intolerant. Nowadays, with the continuous progress in the medical field, it's not that difficult to come up with an alternative of a food that one might have to cut off. Going with this trend, the latest product which seems to have the upper edge in the marketing spectrum is potato-milk. There is almond milk, soy milk and a few others but potato-milk is the new sensation. Looking uncannily similar to the cattle based milk, this might turn out to be the next product to capture the market base of regular milk. However, many in India are not aware of this product. Primarily because potato milk, right now, has no commercial access in India. But don't worry, we have got this covered! We will talk about what potato milk actually is and the benefits of it. We will also discuss how to make the product at home and the reason it might break the market in near future.

Origin of Potato-Milk

According to some Indian nutritionists, potato-milk has its origin in America and Canada. They also claim that some vegan people are the creator of this. However, the product shot to fame in 2021 in Sweden. A Swedish company named DUG introduced this milk which is claimed to be soy-free, gluten-free and totally plant-based. This is also claimed to be free of sugar too. 

Benefits of Potato-Milk and Possible Homemade Recipe

As mentioned above, potato-mikh is devoid of Sugar and gluten. The product also is much less harmful to nature as the land used for the product can be reduced by almost half. The calorific value of the potato-milk is 39 and has negligible fat. This also has a high percentage of calcium and vitamin B. On the downside, it contains less protein than other milks. One can try making potato-milk in their kitchen too. First peel the potatoes, then boil them till they are mushy. After that, mix it with water and blend it till it a get a good texture. One can add sugar according to their preference and keep it in the fridge to drink the milk later from the fridge.

Reasons It Can be Popular

With the less usage of land with a great outcome, many companies might go for the production of potato-milk. It also gives the vegan community a great product they can use in their daily life. The rise of climate issues and veganism, it will be no surprise if Indians come out in large to buy potato-milk. All these signs seem to reflect that the product can be the next big thing in the milk industry. Only time will tell how Indians will welcome the potato-milk in their daily life. However, this one product has huge expectations from the market analysts.