Published By: Alfaraz Laique

Key to make successful morning show on radio

A morning show is arguably the most important slot for any radio network, from the commercial point of view it is assumed that people wake up with radio and also it is part of their commute.It is the time during which network gets their highest listenership in from of people who commute to work.

It is generally during a morning time when network present's their best or most well-known presenter's alongside with their best material. All the big player's of the industry dive most of their content in the morning show by sometime's having two or more RJ's or by proliferating into the various segment's by adding multiple produced content. For a successful operation of the morning show, both producer and the presenter must be well versed with the latest events in the city and country, must possess excellent communication skills and should have good interpersonal skills alongside knowledge of the local language. Unlike other slot's which generally focus on a particular type or genre, morning show's exercise and implement various type's of genre's to engage viewers these type's/genres are -

Interview-A radio interview is an important radio genre. It is a show where the RJ discusses with an expert regarding the current trending or important issues in the city or country. Longer interviews can be divided into smaller segments with breaks and airplay of music. VoxPop  is a pre-recorded medium where a question regarding any current or trending topic or topics is asked from the general public.  It generally plays as a scene-setter or a filler for the main program.

Phone In – Phone is a segment of theprogramme where listeners are encouraged to phone the studio team and to convey messages or join contests. It ranges from simple questions to exciting contests where listeners can win items such as movie vouchers or food voucher etc. These type's of phone in's are done to encourage the participation of listeners and to generate more listenership.

 Music–Music is probably the most important and most dominating part of the entire morning segment, the songs that are to be played are chosen before the program goes on air. A large number of people listens radio only for music and therefore it is not surprising to see music acquiring the prime slot of the radio. News bulletin and other announcementsIs aired once hourly, in this mini segment presenter tells the listeners about the news and other announcements of the city such as weather and traffic. A news bulletin is as important as music for a morning show because people like it.