Published By: Sakshi Agrawal

LinkedIn: Reasons you need to have a professional profile

Networking is the key to advancing your career and LinkedIn can provide a helping hand.

The professional profiles on LinkedIn give an ample supply of networking and job opportunities. From building your personal brand to helping you find your next client, the social networking platform marks your professional place in any industry.

Below are some reasons why you need to create a LinkedIn profile or update the forgotten one.

  1. Networking opportunities
More than any other social networking platform, LinkedIn is the most important networking tool. You can connect with people in your industry or your role models. Additionally, do you remember the person who gave their card to you at a conference two years ago? Search their name on LinkedIn, and most likely, you will find them. Thus, it allows you to reconnect with your long-lost clients or colleagues in a more professional setting.
  1. Building your personal brand
Are you doing everything in your capability to build a brand for your company? Why not do the same for you? LinkedIn provides a medium for putting yourself in the professional map, as you can write a compelling summary, list your skills and talents and have them endorsed by your connections. Also, it adds credibility and trust to your profile for potential recruiters and clients.
  1. Finding the next dream job
People have moved on from the traditional mode of finding a job, and LinkedIn is the proof of that, as most hiring managers and recruiters are on it. Use their job board to search for jobs by location and keywords, and receive alerts when a new job is posted. You can also turn on the “open to new opportunities” button on your profile so that recruiters will know that you are available in the job market. But you can hide this option from your current colleagues and managers if you don’t want them to know you are looking. Also, with LinkedIn’s premium account, you can access much more.
  1. Appears on top of Google searches
We all are well aware that recruiters love doing background research on us before giving a call for an interview or the job. Therefore, if they search your name on Google, most likely, your LinkedIn profile will appear first or second rather than your personal website or your portfolio.

Take out that professional photo of yours and start networking the modern way.

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