Published By: Upasna Malhotra

Perseverance Fuels Success for Startups

“Fail, fail, till you succeed" encapsulates the idea that success often comes after multiple failures. In today's competitive world, many aspiring entrepreneurs face challenges in bringing their ideas to fruition due to lack of support, investment, or business expertise. Despite setbacks, it's essential to persevere and learn from failures, as they provide valuable lessons and opportunities for growth. By providing the right support, platform, and encouragement, governments can help nurture budding startups, ultimately contributing to economic growth and positioning the country as a significant player on the global stage.

Many aspiring entrepreneurs struggle to find the right platform and investors for their ideas. Despite having valuable skills, some lack the business expertise needed to generate revenue and sustain their ventures. This leads to promising startups failing due to a lack of income.

One such example which I would like to mention - The scenario of a weekend gateway travel startup failing due to the founders' lack of expertise in sales development, which is a common occurrence in the startup world. Despite having a talented team of software experts capable of building an exceptional product, they faced challenges in effectively marketing and selling their offering. This ultimately led to the demise of their startup, forcing the founders to return to stable, albeit less fulfilling, jobs in the software industry to support their families.

This situation highlights the importance of not only having a great product but also understanding how to market and sell it effectively. Many innovative ideas suffer a silent death due to this gap in knowledge and execution. To prevent such occurrences, it's crucial to identify these promising ventures and provide them with the necessary support, mentorship, and resources to navigate the complexities of running a successful business. By offering a conducive platform for these startups to thrive, we can unlock their potential to contribute significantly to the economy and foster a culture of entrepreneurship and innovation

However, I believe that all ideas deserve a chance to thrive, as small companies can grow into significant contributors to the economy. 

As India aims to become the world's third-largest economy, it's crucial for the government to support and provide platforms for these startups, fostering innovation and economic growth.

I, Upasna Malhotra, a budding writer, graduated in Chemistry from Hindu College. My professional background lies in Digital Media Business Development. Alongside my work in various media organisations, I am also involved in running my own venture.