Published By: Satavisha

Simple Ways To Identify If Your Cosmetics Is Vegan And Cruelty-free

The clean beauty movement in recent years has made consumers more aware of their buying habits and choices.

Not sure if a cosmetic brand or product is truly vegan and cruelty-free? Whether you are purchasing in-store or online, there are many ways to identify if your cosmetics are vegan and not tested on animals. Below are some simple ways that will help you shop smarter and make you a well-informed consumer.

Look out for the Certified Leaping Bunny Logo

This is the simplest way to find out if your cosmetic product is cruelty-free. If the product has the certified cruelty-free leaping bunny logo on its packaging, then you can be 99 percent sure of its credibility. You will find this logo on the back of the product’s packaging.

Review the Website of the Brand

Verified companies do not always have the logo on their packaging. This is sometimes decided by brands due to their design choices, but they proudly show their certifications on the websites. So if you are unsure about a brand's validity, check out their About Us page or FAQs on the website for verification. These pages usually offer all the crucial information that you are looking for.

Email the Company

This might require more effort, but companies who are doing business fairly will assure you about their products. So whether you email them via their official customer service or DM them on Instagram, the brand will have no problem offering you information to validate their claims.

Check Online on Certified Cruelty-Free Database

If you are purchasing cosmetics online and do not have the product in front, you can look it up on an online cruelty-free database. A brand doesn’t have to pay to be on the list. However, the brands still need to meet all the cruelty-free criteria to be approved and listed. Using this method will ensure that you are not missing out on brands that may not have been able to afford to acquire the license and use the bunny logo on their packaging.

Download a Cruelty-Free Application

If memorizing all the company names on the list of cruelty-free brands is not your thing, then there are several applications for you. Install a cruelty-free mobile application and quickly scan a product’s barcode to find out whether it is tested on animals or not.

With so many different identification options, it makes being cruelty-free simpler than ever!