Six Dos And Don’ts You Should Keep In Mind When Designing A Brand Logo

The function of logo design is more crucial than just appearance because it is a significant part of your brand identity. 

A successful design of a brand logo is always the first aspect that grabs the attention of customers when you introduce your company or brand. A brand logo is also an important aspect that customers remember about your organization when they leave. If brand logos play such a crucial role, it is only logical to create an impressive, well-thought, and captivating logo. Check out some essential dos and don’ts you should keep in mind when designing a logo for your company.

Don’t make it complex

Do not make it complex by using too many words, alphabets, and colors, and avoid the application of drop shadows or combining two or more fonts. A complex brand logo loses its scalability.

Do separate text from images.

You may consider a union of text and image for your brand logo, but it is best if you disconnect the text from the icon. In today’s world of social media, icons are shared more frequently, and if you can design a shareable brand logo, you can make it stand out.

Don’t add too many colors.

Colors look good, but when talking about logo design, it is best to avoid too many colors. Aim for a simple design with not more than three colors. To ensure that the design is not too busy, shrink the image on your computer; in this iteration, if it appears blurry, you have to remove some colors.

Do create logo variations.

When designing the logo, it is essential to verify that it looks presentable from every angle and in any environment and circumstance. Therefore, you should create horizontal, square, and vertical versions of the brand logo to ensure your logo fits everywhere.

Don’t choose the wrong font.

If a particular font has caught your attention and looks incredible on the screen, test your likability by evaluating how it appears in other scenarios. Scrutinize the font from a distance and see how it appears when it is printed on materials or your website. If the font looks good in all the settings, you are good to go for it.

Do your research

Go for a well-researched design, keeping in mind the interest of your audience. Refer to color psychology, and carefully employ typeface and shape when conceptualizing your logo. There is numerous scientific data about logos and designs. Read and understand them to apply them in your logo.

We hope this guide helps you design an iconic logo to represent your brand.


Satavisha hails from the city of joy, Kolkata. She took up writing as my profession amid the pandemic when the world was at a standstill. Here, she acquired a balance between her passion for writing and sharing various ideas and facts through her stories.
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