Because we are hit with so many stimuli all across the day, we often forget to pay attention to details, brand logos being no exception.
It turns out that some of the most well-known logos in the world were designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meanings behind it. Many of these logos are designed with hidden or double meanings that subtly influence our perceptions – hidden meanings that we do not notice often. So, let’s get to it! Here are six famous brand logos with hidden meanings.
Baskin-Robbins
In the pink-colored areas of the logo do you see the initials of the brand name “BR” or the number 31? Well, the answer is – both! This iconic ice cream chain has evolved into a powerful brand over the years and is recognizable by name, but that doesn’t stop them from reminding their customers of their original promise in their logo: 31 incredible flavors, one for every day of the month.
Hyundai
A lot of people are inclined to believe that the logo of the South Korean conglomerate Hyundai is simply the first letter of its name. The “H” that everyone assumes stands for “Hyundai” also symbolizes two individuals meeting in the middle with a firm handshake – ostensibly representing the satisfying bond between the brand and customer.
Amazon
At first glance, the logo of Amazon appears to be nothing special. But it was designed with the philosophy of the company in mind. The orange arrow is similar to a smile, as the company wants its customers to be satisfied. The arrow is also stretched between the letters 'A' and 'Z', in a hint that the company sells absolutely every product imaginable ('from A to Z').
Toblerone
Toblerone, the famous chocolate company based in Bern, Switzerland, includes a silhouette of a bear in its logo, since Bern is sometimes called a city of bears.
Formula 1
If you closely look at the white space between the letter 'F' and the red stripes in the Formula 1 logo, you can spot the number 1. The red stripes of the logo are also meant to be a graphical representation of the speed achieved by Formula 1 cars.
BMW
It is often supposed that the central part of the BMW logo symbolizes the rotating blades of an airplane, in line with the company's early history of aviation innovation and technology, but it is simply a part of the Bavarian flag - the area of Germany where the company originated.
As you work on creating your own brand identity, you may incorporate hidden and interesting meanings into your brand logo too. Which of the above logos did you feel worked effectively?
