'Digital' has been the buzzword of the last decade, but it truly manifested into practice when COVID-19 hit the world. With an instant shift to work from home and virtual workplaces, the crisis response became the new normal. Some companies digitally transformed thoroughly post-COVID, while for some, this journey had already started a few years ago.
Now that we are moving into 2022, digital transformation is already at the front stage ofsuccess. To celebrate this paradigm shift and disruption coming to the business sector, here are 10 of my most favorite digital transformation examples from all over the world, which can surely encourage you to begin your very own digital journey.
Domino's Pizza - The Food and Beverage industry is also expanding and growing in the digital sphere. Domino's Pizza recently introduced a conversational AI to offer a friendly user experience to all its customers. These AI-enabled chatbots help customers leverage the conversational interface of Facebook Messenger to quickly reorder a pizza. The users also get messages with real-time updates on their pizza delivery. Using such conversational AI enhances the customer experience greatly, and also offers 24×7 assistance, which is commendable for a fast-food chain.
Virtual Reality in Healthcare - This is not about a specific brand, but an overall shift that fascinated me during COVID-19. As movement got restricted due to an illness, healthcare came to the forefront of priorities. From developed countries to developing nations, all made a gradual transition to incorporate virtual reality in healthcare. With digital transformation strategies, patient care is improving as doctors can diagnose diseases and recommend medicines with greater accuracy, digitally. VR technology is now widely being used for pain reduction. VR simulations can also help understand the experiences of patients with certain diseases to offer better care. Such changes to the healthcare industry are surely fascinating, and it remains to be seen where the digitaltransformation further takes it.
Nike - Digital transformation in the retail industry strongly hints towards disruption, better services, and improving the available facilities through technology. Retailers like Nike are now working towards creating a network of their adapting and evolving customers. Nike embraced digital transformation to grow beyond brick and mortar structures, and opened concept stores, and improved its online experience. Nike Fit app uses AR and AI to accurately measure any users' feet to help them find the right products.
Disney - Disney has grown to be a great example of digital transformation to improve the visitor experience in their World parks. They offer the MagicBand that allows visitors to easilymake payments, access hotel rooms, and manage their bookings. The Magic+ straps alsocreate a personalized experience by displaying interactive screens in the park. If this is not a wonderland, what is?
