In the bustling digital landscape of Vietnam, a new breed of stars has emerged. Gone are the days when celebrities were exclusively born from film or music.

Today’s icons are being crafted daily, post by post, on platforms like Instagram, YouTube, and TikTok. These online content creators, often dubbed as “influencers”, have not only captured the attention of millions but are also reshaping the dynamics of branding, advertising, and storytelling. As we delve into the vibrant world of Vietnamese digital influence, we present to you the trailblazers who are not only turning heads but setting trends. Whether they’re serving beauty tips, sharing glimpses of their travel adventures, or dishing out mouthwatering recipes, these influencers are at the forefront of Vietnam’s digital revolution. Dive in, as we unveil the names and narratives that dominate Vietnam’s online scene.

The Best Influencers in Vietnam

Tran Thai Linh

In search of a wellness influencer from Vietnam with a fondness for cats? Meet Tran Thai Linh. His Instagram showcases the dedication he’s put into fitness and gym workouts. Beyond his physique and feline friend, Tran enjoys café visits and delving into books. Once highlighted as a top influencer in Vietnam, Tran has collaborated with brands ranging from cat food and activewear to smartphones. His daily outfit posts also make him a fit for casual fashion brands. Tran beautifully blends a specialized niche with an openness to diverse brand partnerships.

Linh Truong

Introducing Linh Truong, a leading beauty influencer in Vietnam. She’s carved a significant niche for herself in the beauty realm, attracting a myriad of fashion and beauty brands to her platform. From local handbags to luxe Hermes lipstick, Linh welcomes collaborations with a diverse range of partners. Beyond her influencer status, she’s also the founder of Des Fleurs, a brand dedicated to floral dresses and women’s attire.

Trung

Trung embodies that genuine, down-to-earth Instagram personality, sharing cherished memories with friends and spontaneous snapshots of himself on city streets. This authenticity is what gives his page its unique charm and fosters a real connection with his followers.

Den Vau

Everyone’s heard of Den Vau, right? This Vietnamese rapper and music producer has a knack for crafting tunes that resonate with many. Every track he touches turns to gold.

Did you know he’s featured in a Netflix documentary? His massive appeal has led to collaborations with numerous top-tier brands. On social media, Den offers glimpses into his live shows and shares snapshots from his recent journeys. Plus, he’s no stranger to the modeling world, gracing the pages of major publications like ELLE.

His impeccable fashion sense doesn’t go unnoticed, often placing him under the spotlight.

With a robust following of 1.5 million and consistently high engagement, Den’s influence stretches far and wide, both online and off.

Mai Loves Beauty 

Mai is a multifaceted influencer with passions spanning from travel to cooking nutritious meals. She radiates joy, showcasing her glowing skin and minimalist makeup. On Instagram, she captures moments at the beach, café visits, and snapshots with her canine companion. Embodying mindfulness and tranquility, Mai champions vegan products and a wholesome diet. As her follower base expands, she’s partnered with numerous brands, from vegan facial sprays to oat milk, aligning with her core values.