Around the world, featuring micro-influencers is now a crucial part of reaching out to the right audience
Proliferation of social media accounts has allowed brands the opportunity to hammer out a direct connection with their herd.Here is the secret to why brands are not hesitating to scale down expenses by working with micro-influencers.
Authentic Flair: Micro-influencers are at loggerheads with every notion of mass marketing, and that is how brands are creating niche. Influencers who can instantly sync with the brand and add value, credibility and authenticity to it are highly sought after. The strategy of showcasing unconventional faces is also at par with creating an intimate bond with the audiences—one that easily outdoes superficial and untrustworthy scenarios.
Affordable: Hiring someone who is yet to amass the hype and stardom is a cost-expensive option. Nonetheless, not merely the smaller business or new entrants are implementing this strategy. Even the bigwigs are rethinking how they have been selling so far since with micro-influencers they are tapping into a niche, vocal and conscious audience.
ROI: Audiences are most likely to connect on a personal level with micro-influencers than multi-billionaire celebrity whose reputation precedes them. As per research, influencers who have followers counting around 10k or fewer are most capable of generating unique, sales-oriented ROI. Brands are ready to diversify their marketing strategy and expand content library. Frankly, many have now turned sceptical about thrusting a mega celebrity to endorse unique products or ideas.
Micro targeting: Micro-influencers may have lesser number of followers on their social media sites but that hardly meddles with delivering the personally crafted content to the right audiences. Since traditional notions of buying a product are already updated, marketers have been quick to do away with the ‘normal’ and ‘conventional’ to engage the right tribe.
Increased Engagement: Audience engagement on social media pages has observed a steady growth. To many influencers, each ad or feature is a breakthrough in their career. They tend to digitally engage better and personally reply to specific comments. This creation of a productive, interactive and meaningful space in a world cluttered with too many brands is quite an achievement.
Strengthened Loyalty: Your audience is most valued and appreciated by micro-influencers, which further fortifies their love and loyalty towards the brand. Once you have established a genuine connection with the community, you can harp on this for years to come using creative strategies. Nonetheless, influencers with less craze and fan following help you to reach this height without embellishing the superficial.
